Communication is complex, that’s no secret. Naturally, we’re going to make mistakes. One common mistake I see often is speakers focusing too much on themselves and what they want and not enough on the audience.
Great speakers focus on tailoring their message to the audience, whether it be a crowd of thousands of people listening to you deliver a keynote speech or a small intimate team of 5 people that they are trying to persuade. The goal is to be understood, to be heard by the audience, not to feed our own ego. In order to be heard we have to meet our audience where they are.
Are you focusing on your audience or is it all about you?